Adventures in Advocacy Blog
Brand Advocacy in the Activist Economy
How Brand Advocacy Can Fuel Business Growth – #Advochat 2/2/17
On February 2, 2017, we welcomed guest Jim Williams of Influitive to discuss how Brand Advocacy can fuel business growth. Here’s a recap from the chat. We’d love to hear from you! Please feel free to comment below and share your insights on these questions. February...
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Is Brand Advocacy Better Than Influencer Marketing?
The rise of influencer marketing is one of the hottest trends in social media for brands. Done right, influencer marketing is a long-term tactic. Brand advocates will usually recommend you without any incentive. They have a smaller social media reach, but the impact of their social posts is significant. Examples show how GoDaddy and other brands achieve ROI from brand advocacy programs.
read moreAligning Influencer Marketing with Brand Advocacy – #AdvoChat 1/5/17
On January 5, 2017, we welcomed guests Jordan Feise and Tatiana Beale of Traackr to discuss Aligning Influencer Marketing with Brand Advocacy. Here’s a recap from the chat. We’d love to hear from you! Please feel free to comment below and share your insights on these...
read moreTackling The Influencers vs. Brand Advocates Debate
Many organizations are adding influencer marketing initiatives into their marketing toolkits. Why? Because the belief is influencers, with their huge networks, can get people to visit a website and convert them into a sale. That's typically not how it works....
read moreAligning Your Customer Success and Marketing Teams to Ensure Brand Advocacy Success – #AdvoChat 12/1/16
Our December 1 #AdvoChat was all about Customer Success and how it aligns with Brand Advocacy. We were so delighted to have Chad Horenfeldt, VP of Bluecore, as our featured guest to share his insights with us. Here’s a recap from the chat. We’d love to hear from you!...
read more#Advochat 11/3/16
Here’s a recap of our favorite tweets from the November 3 #AdvoChat. We’d love to hear from you! Please feel free to comment below and share your insights on these questions. https://twitter.com/SueDuris/status/794240797696671744...
read moreWhy Marketers Must Delight Customers
Did you know that by 2020, customer experience will overtake price and product as the key brand differentiator, and Bain & Company says that 67% of customers note a bad experience is their primary reason for churn, it costs 6 to 7 times more to acquire a new customer...
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